What are you trying to say about your company? The small size of a logo on a business card may fool some people into dismissing its effectiveness...
Without a logo, you will look unpolished and rough. Not having a professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.
You will look unfocused. Unprofessional, uncoordinated marketing materials can make your business look "jumbled" or confused. If you have a business card with one look and feel and a Web site with another, this creates a confused – and confusing – look and feel for your business. This can also cause an identity crisis for a small business. When looking at your differently designed materials, potential clients may be fooled into thinking that they are looking at materials that represent different companies.
Why is Branding so Important? - We're glad you asked! Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.
Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper - a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of.
A brand is who your company is, and what it is selling - it is as important as naming a baby, and should require the same amount of effort to develop it, but if done well, can mature into a successful and profitable adult. |
